Our creative journey with a local football team
Our Expertise includes:
Developing the branding for a newly established local football club was always going to tickle our fancy. Our task encompassed the creation of a team logo, team badge, and kit design, which was later followed by leaflet designs and social media graphics, and more recently the new 10 Years badge.
The goal was to create a cohesive and compelling brand identity that would resonate with the local community and foster a strong team spirit.
We started with the heart of the club's identity: the team logo and badge. Beginning with pencil drawings, we conceptually drew the panther face which was then transformed to the digital roaring image of the panther you see in the branding today. With consultations with the club founder, we developed a dynamic and modern logo that embodied the club's values and vision.
The badge incorporated elements that reflected the club's ambitious spirit.
Branding
A juvenile panther for the younger stars
In addition to the primary branding, we developed a sub-brand specifically for the club's youngest members, the Tiny Panthers. This sub-brand included a playful and vibrant logo, which started life as a sketch, before being created digitally. The Tiny Panthers branding aimed to foster early engagement with the sport, encouraging young children and their parents to become active members of the club community.
